Resume

Gavin Johnson

Experienced product marketing leader with a deep technical foundation. Strong track record of driving high-impact launches, strategic positioning, and adoption for developer-focused software. Adept at translating complex technology into clear, compelling messaging and aligning cross-functional teams.

Experience

Pinecone

Los Angeles, CA (Remote)

Technical Product Marketing Manager

July 2025-Present

Lead the product marketing team and function.

Pulumi

Los Angeles, CA (Remote)

Director of Technical Product Marketing

August 2024-July 2025

Led product marketing, driving strategy across messaging, launches, content, and enablement. Delivered numerous product launches, revamped sales and analyst materials, and played a key role in defining Pulumi’s platform engineering positioning.

• Led launch strategy and GTM execution for Pulumi IDP, positioning it as a modular internal developer platform with built-in guardrails and self-service workflows.
• Led the launch of Pulumi ESC, a secrets and configuration management system, including messaging, positioning, and content development across web, slides, and enablement.
• Shaped messaging for security-focused features like ESC (secrets management), RBAC enhancements, and audit capabilities, aligning with modern enterprise requirements.
• Collaborated with product and engineering to prioritize user activation and improve onboarding and nurture flows.
• Created booth messaging, demo flows, and technical content for events including KubeCon, Google Cloud Next, and AWS re:Invent.
• Drafted analyst briefing materials and supported updates to positioning frameworks and product narratives.
• Created a range of GTM content, including newsletters, slide decks, web pages, tearsheets, and visual assets (in partnership with design).

Earthly

Los Angeles, CA (Remote)

Director of Product & Marketing

September 2022-June 2024

Led Earthly’s go-to-market strategy as the sole marketing employee, growing ARR from $0 to over $250K and active customers from 0 to over 100. Owned positioning, content, web, and data analytics; launched numerous features and refined messaging through user research and experimentation.

• Conducted 75+ user and customer interviews to collect feedback, inform roadmap decisions, and shape positioning and messaging.
• Led 10+ product launches, writing launch content (blog posts, press releases, social, etc.); TechCrunch covered one launch.
• Rewrote all product and brand positioning; created structured messaging frameworks for Earthly, Satellites, Cloud, and brand.
• Planned and executed a complete website overhaul, writing all new content and adding new sections for products, solutions, case studies, and company info.
• Implemented a modern MarTech stack and led analytics: migrated CDPs, integrated Salesforce, Segment, Snowflake, dbt, and Hex.
• Created newsletters, tearsheets, ROI tools, landing pages, and visual assets; managed design and web contractors.

Twilio Segment

Los Angeles, CA (Remote)

Senior Product Marketing Manager

September 2021-September 2022

Led GTM strategy, messaging, and launch execution for Segment’s CDP features. Influenced product roadmap and content strategy, driving awareness and positioning for Segment’s role in the modern data stack.

• Partnered with Product to shape roadmap and write strategy docs; influenced feature development and release plans.
• Co-created Segment’s modern data stack thought leadership series and established a writing process across R&D.
• Led launch and GTM for Regional Segment (EU-hosted infrastructure); wrote blog and drove internal readiness.
• Shipped 30+ feature launches; wrote launch comms and blogs; enabled sales.

Yugabyte

Los Angeles, CA (Remote)

Senior Product Marketing Manager, Yugabyte Cloud

May 2021-September 2021

Led go-to-market for Yugabyte Cloud, a fully-managed distributed SQL database. Drove positioning, campaign planning, and launch.

• Led launch of Yugabyte Cloud; created messaging, press release, launch videos, landing pages, etc.
• Sponsored dev influencers and tech media for launch amplification.
• Wrote technical blogs, case studies, and sales materials. Conducted webinars.

RudderStack

Los Angeles, CA (Remote)

Product Marketing Lead

October 2020-April 2021

First marketing lead and first US-based marketer. Owned launches, messaging, content, brand, and field engagement. Helped shape early GTM structure and narrative.

• Formalized product launch process and cadence; introduced tiered launch playbooks.
• Led positioning and messaging for brand and major features; wrote all website copy for 2021 refresh.
• Wrote and edited launch blogs, sales decks, thought leadership, and internal comms.
• Managed content team, drove strategy, and edited all long-form pieces.
• Initiated and managed sponsorships with podcasts and developer communities.
• Pitched at SXSW Pitch 2021 as one of 40 finalists; wrote and delivered video pitch and Q&A.

New Relic

Los Angeles, CA (Remote)

Principal Product Marketing Manager, Open Source

May 2020-October 2020

Led go-to-market strategy and execution for New Relic Open Source and New Relic’s open source instrumentation. Built and launched the Digital Customer Experience (DCX) solution, aligning cross-functional teams to deliver targeted content, sales tools, and campaigns.

• Defined DCX strategy, positioning, and target personas.
• Created industry-specific sales enablement (Retail, FinServ, Media, Travel).
• Integrated DCX into campaigns; wrote content and built landing pages.
• Spoke at industry events including New Relic’s FutureStack Los Angeles 2019, WP Engine Summit 2019, and Gartner IT Symposium Xpo 2019.

Principal Solutions Marketing Manager, Digital Customer Experience

November 2018-May 2020

Built and launched the Digital Customer Experience (DCX) solution, aligning cross-functional teams to deliver targeted content, sales tools, and campaigns.

• Defined DCX strategy, positioning, and target personas.
• Created industry-specific sales enablement (Retail, FinServ, Media, Travel).
• Integrated DCX into campaigns; wrote content and built landing pages.
• Spoke at industry events including New Relic’s FutureStack Los Angeles 2019, WP Engine Summit 2019, and Gartner IT Symposium Xpo 2019.

AT&T Mobility & Entertainment

El Segundo, CA

Lead Product Marketing Manager, Video Lifecycle Strategy

July 2017-November 2018

Built models and business cases for new products and sunset strategies. Ensured readiness of supporting systems across teams for smooth go-to-market launches.

• Modeled integration scenarios that led to Netflix on DIRECTV Stream devices.
• Built sunsetting and profitability models for AT&T’s IPTV offering.
• Coordinated cross-functional teams to prevent GTM gaps.
• Evaluated innovation proposals and presented to executive leadership.

Deloitte Digital / Deloitte Consulting

Los Angeles, CA

Manager (Consulting)

August 2016-June 2017

Senior Consultant

July 2014-August 2016

Led technical consulting projects across industries, from startups to Fortune 10s. Focused on enterprise systems, digital transformation, and global program delivery.

• Led global expansion of Fox Theatrical’s release planning system; managed offshore teams and CI/CD rollout.
• Served as client partner for Fox Global Marketing; traveled internationally to support adoption.
• Delivered projects across CRM, analytics, and operations for AT&T, Fox, Human Longevity, and other clients.
• Recognized with Deloitte’s “Extraordinary Moments” award multiple years in a row.

Summer Associate

June 2013-August 2013

Defined program management processes and quality management plan for a multi-project, customer service enhancement program at T-Mobile. Established PMO reporting templates and cadence.

National Technical Systems

Calabasas, CA

Microsoft Dynamics ERP Administrator

June 2009-July 2012

Led ERP implementation for 600+ users at 20+ facilities across the US. Managed developers, consultants, and business stakeholders.

• Consolidated CRM, sales, and finance systems into a single ERP.
• Owned ERP CapEx budget and all hardware/software procurement.
• Served as SQL Server DBA; implemented redundancy and managed reporting. Basically, DevOps before DevOps was DevOps.

Timber Products Company

Springfield, OR

Computer Programmer / Analyst

June 2007-June 2009

Built enhancements and reports for the company’s Microsoft Dynamics ERP system. Partnered with logistics, inventory, and finance teams to optimize workflows.

• Designed, developed, and deployed ERP features and reports.
• Led reporting infrastructure planning and development.

ViewPlus Technologies

Corvallis, OR

Product Development Assistant

November 2004-June 2007

Developed testing protocols for and tested Braille printer drivers and firmware for release. Developed a text-to-Braille application for release.

Education

University of Southern California

MBA, Masters of Business Administration (3.78 GPA)

Graudated May 2014

• Beta Gamma Sigma, Business Honor Society.
• Program Lead, Marshall Case Competition Program.
  • Trained fellow MBA candidates on how to compete in case competitions, and coached case competition teams. Program achieved 89% participation rate for the class of 2015.
• Asia-Pacific Economic Cooperation (APEC), Business Advisory Council Research Project. Foreign Direct Investment across APEC: Impediments and Opportunities for Improvement.
  • Large, 12-person, MBA research project sponsored by and presented to APEC.
  • Led data analysis team. Sourced and sanitized data, built SQL database, developed data analysis methodology, and led team of 3 MBA candidates though creation of country data analysis slides.
• Director of Technology Consulting, Marshall Consulting & Strategy Club.
• Business of Entertainment Graduate Certificate from the USC School of Cinematic Arts, May 2014.

Oregon State University

BS, Computer Science (3.61 GPA)

Graduated June 2007

• Cum Laude.
• Upsilon Pi Epsilon, Computer Science Honor Society.

Other

• Software: ChatGPT, Claude, Cursor, and other generative AI (I self-host Gemma, Qwen, and other LLMs as well as generative image and video workflows from a local PC), Google G Suite, Microsoft Office, Adobe Photoshop, Figma, and too many more to list.
• Programming: SQL, Java, Golang, Python, TypeScript/JavaScript, HTML, CSS.
• Interests: Brazilian Jiu Jitsu black belt and coach, photographer, and former marathoner.